econsultants  work as "total contractor" for our clients for the complete marketing process, due to the combination of skills hold by the partners and employees. Your company will not have to deal with a large number of specialised suppliers, and you will save a lot of time by outsourcing the management functions to econsultants . Furthermore, when we complete this "package deal" for a group of companies in a Strategic Network you will achieve considerable economic advantages.

The effectiveness of the effort can be multiplied and that by a reduced cost if you form part of a platform - a Strategic Network. The gross of all the companies in the world are SME's. Most of them can not make the investment in starting up in merging markets, although it's requested, not only from your present Key Accounts, but should also be part of every company mid- and long term strategy. That is why a Strategic Network is the right platform.

econsultants has made a calculation of the estimated cost for sole projects versus Strategic Networking. The assumption is that you not only share some of the cost, but also through the volume of products or services offered, will gain a wider audience between purchasers. Think about the number of offers an average purchaser becomes daily. If you don’t know, you can ask your own department.

Market Introduktion	Operating alone		Strategic Networking 5 companies
	No. Of hours	Cost Euro	No. Of hours	Cost Euro
Knowlegde Sharing
Internal Management			20	2.400
Anual Fee				2.000
Market Survey
Internal Management	10	1.200	2	240
Price check	56	6.720		1.344
External research institute fee		20.000		4.000
Market Promotion
Internal Management	110	13.200	40	4.800
Events, promotional material		30.000		6.000
Web Portal		10.000		2.000
Fair		15.000		4.000
Key Account (KA) meetings
Internal Management	40	4.800	15	1.800
Travel expences		5.000		1.000
Total Marketing Expences		105.920		29.584
Tasks	Units	Cost/unit	Units	Cost/unit
Estimated KA identified	75	1.412	86	343
Estimated KA meetings	25	4.237	29	1.029
Estimated KA negotiations	8	13.240	9	3.430

 Its important to notice that the price is based on the fee’s for northern Europe and will vary depending on the market.

 

Or if you want to make promotion, participate in fairs etc. there is always fixed cost no matter volume or size. About size, the impact is even another from a 50 m2 stand than a 10 m2 boot, no matter the products.

The calculated cost can vary, but allows you to see the bottom line. If the calculation is close to your reality, you on your own will have spend around 13.000 Euro, which again means that you must be able to land some serious business in order to have a reasonable relationship, cost - benefit. When working in Strategic Network the cost pr contract can be reduced to 25%.

If some of the cost are not identical with yours, we will be delighted to calculate yours in our spread sheet.

The econsultants concept and executing method is what we call Strategic Networking (SN). The partners in the SN work together for knowledge sharing and market activities, with xx as the project manager. Based on right scaled market research and potential client and/or partner surveys we carry out promotions, trade shows, symposiums, key account seminars - leading to direct customer negotiations.

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